Episode 17 – Coordinating with Precision: How to Make Meaningful Offers

Date

“A meaningful offer is about identity. It’s about a different future. It’s about resolving conflicting values. It’s about life changes. It isn’t about products or services.” -Kari Granger

Welcome to Leadership Impact, the podcast for modern executives who are reinventing leadership within their organizations. Hosted by executive leadership coach and CEO of TGN Consulting, Kari Granger, and Sound Financial Group CEO, Paul Adams, this podcast aims to address the topics of performance and leadership through real life examples. This episode completes our series on coordinating with precision.

In this episode, Kari and Paul talk about the importance of making relevant and meaningful offers. Kari asserts that a meaningful offer is centered on identity, life changes, and resolving conflicting values. Paul touches on the vital role that listening to feedback plays in this endeavor. Finally, Paul and Kari suggest that how we listen for assessments and integrate both positive and negative feedback is vital in bringing relevance and meaning to our future offers.

What We Covered:

00:32 – Introducing today’s topic: How to Make Meaningful Offers

01:19 – Paul talks about the concept of missing relevance

02:02 – Paul provides an example of an individual who didn’t match his message and his audience

05:19 – Kari discusses the importance of having a relevant offer for each audience

06:56 – The importance of listening when making relevant and meaningful offers

07:56 – Kari discusses elements of a meaningful offer

08:45 – Kari shares why she frequents Panera Bread

11:30 – Paul talks about his recent experience with client feedback

13:02 – How to listen for assessments and integrate feedback to become more relevant

16:33 – How to use positive feedback to increase your relevance

19:02 – Paul challenges the audience to reflect on others’ future story and ask those who engage with them why they chose to do so

Quotes:

“When we coordinate with others, we’re constantly extending offers. In fact, the extension of an offer gives the whole reason to coordinate to begin with.” – Kari Granger 

“A meaningful offer is about identity. It’s about a different future. It’s about resolving conflicting values. It’s about life changes. It isn’t about products or services.” – Kari Granger 

“Most companies we know of out there, from Facebook to Twitter to Netflix, all of their models evolved and grew out of what they were doing prior in an attempt to become more relevant to their customer.” – Paul Adams 

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Acknowledgements:
Our work is mosaic art. We read, study, and practice many philosophies, methodologies, and modalities of human performance, to ensure that our approach best serves our clients. We would like to acknowledge all of the thought leaders and organizations, whose ground-breaking work has influenced the TGN Consulting approach – especially Fernando Flores, Jim Selman, Michael C. Jensen, Julio Olalla, Pluralistic Networks, The Newfield Network, and the Strozzi Institute.

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